"5,0 Original" is a top-quality beer sold at a reasonable price. Naturally, "5,0" refers to the beer's alcohol content. The brand avoids cost-intensive packaging and expensive communication. Its attraction lies instead in its clear, modern design, which connects with the customer by using two colours for each type of beer: black and white for Pils, orange and white for wheat beer, red and white for export and green and white for lemon flavour.

5,0 Original is brewed strictly in accordance with the German Purity Law of 1516.